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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


Boulderthon’s Economic Impact Nears $23 Million in New Report
In just its fifth year, Colorado’s premier fall running event draws 15,000 runners, 50,000+ attendees and generates millions for Boulder community BOULDER, Colo. — According to a new report from Visit Boulder, the Official Destination Marketing organization for the City of Boulder, the 2025 edition of Boulderthon generated an estimated economic impact of $22.8 million in total. They also noted that the race supports over 6,400 jobs with the strongest effects in lodging, food/
Meg Treat
Feb 103 min read


Spectrum Sports Launches Bike the Coast Ventura
With support from Visit Ventura, the inaugural event will welcome a rules of the road bike tour to the city while benefiting a great cause VENTURA, Calif. – Spectrum Sports Management Inc. , a recognized leader in endurance and sporting events in Southern California, has announced the expansion of its popular “rules of the road” bike tour with the launch of Bike the Coast Ventura . The event welcomes riders of all ages and experience levels, offering three course options: the
Meg Treat
Feb 64 min read


Treat Public Relations Marks Record Coverage for Clients in 2025
Leading endurance event PR agency recaps results of last year’s client campaigns MISSION VIEJO, Calif. – Treat Public Relations , the endurance sports event industry’s leading PR partner, has revealed that the agency generated over 2,750 media hits for clients in 2025, averaging 230 media hits per month. The number marks the highest amount of annual coverage earned by Treat PR in its 10-year history, increasing from its previous record set in 2024 by close to 40%. The most-co
Meg Treat
Feb 62 min read


Over 1,000 Legacy Runners Returning for the 15th Annual GOVX San Diego Half Marathon & 5K
168 of the legacy runners have participated in the race every year since its inception SAN DIEGO, Calif. — The GOVX San Diego Half Marathon & 5K is returning on March 22, expecting to attract nearly 6,000 runners from around the nation and world. Over 1,000 runners in this field are members of the Half Marathon Legacy Program , which is made up of GOVX San Diego Half Marathon participants who have completed the event multiple years in a row. Runners who participate in the ha
Meg Treat
Feb 53 min read


Shamrock Half Marathon Run Fest Presented by Toyota Returns with Strong Portland Community Focus
The event will host thousands while also benefiting community organizations along the way PORTLAND, Ore. – The 48th annual Shamrock Half Marathon Run Fest , presented by Toyota, is returning on March 15, where it will host an estimated 19,000 participants, making it the largest running event in the City of Portland. The race organizers go beyond just producing the event, and engage with multiple local organizations, clubs, businesses and charities that benefit leading up to a
Meg Treat
Jan 284 min read


Surf City Marathon Presented by Biofreeze Sells Out Marathon and Half Marathon Distance Ahead of 30th Anniversary Celebration
Nearly 20,000 runners will make waves at Orange County’s largest annual running event HUNTINGTON BEACH, Calif. – The Surf City Marathon presented by Biofreeze returns on Sunday, Feb. 1, celebrating three decades of recreational running and elite racing along Pacific Coast Highway in Huntington Beach. Close to 20,000 runners are expected to take part in Orange County’s largest annual running event, which features a sold-out 26.2-mile marathon, 13.1-mile half marathon, 3.1-mil
Meg Treat
Jan 263 min read


Course Records Fall, Fundraising Records Broken at Rose Bowl Half Marathon & 5K
Over 12,000 runners took to the streets of Pasadena for the race’s 10th anniversary year PASADENA, Calif. – The sold-out Rose Bowl Half Marathon & 5K , produced by The McCourt Foundation , returned on Jan. 18 to celebrate its 10th anniversary. The milestone year was marked with milestone results, including new bests in finish times and funds raised. Tim Reed, the men’s half marathon champion, set a new course record, completing the 13.1 miles in 1:08:07. The previous
Meg Treat
Jan 223 min read


Annual Key West Half Marathon & Runfest welcomes over 5,100 participants for 28th annual event
Key West welcomed athletes from across the country with its infamous race challenges KEY WEST, Fla. — The Key West Half Marathon & Runfest returned to Key West on Jan. 16-18, welcoming more than 5,100 runners to the island. The annual event brought athletes and spectators together for a weekend of racing and celebration along the Florida Keys shoreline. The race weekend offered a wide range of distances, including a half marathon (13.1 miles), 10K (6.2 miles), 8K (4.9 miles)
Meg Treat
Jan 213 min read


ASICS Los Angeles Marathon Announces NBC4 and Telemundo 52 as Broadcast Partners
The partnership expands access for English and Spanish-speaking audiences across broadcast, digital, and streaming platforms LOS ANGELES, Calif. – The ASICS Los Angeles Marathon has named NBC4 / KNBC and Telemundo 52 / KVEA as its new broadcasting partners, kicking off with the 2026 marathon on March 8. The partnership will continue through at least the 2029 event. This partnership ensures that audiences across Southern California and beyond can experience every inspiring
Meg Treat
Jan 194 min read


Mesa Marathon Returns for 15th Annual Event Taking Place on Arizona’s Birthday
The largest marathon in the state of Arizona is expected to welcome nearly 10,000 participants MESA, Ariz. – The Mesa Marathon will return on Feb. 14, where an expected 10,000 participants will take part in the largest marathon in the state of Arizona. A special twist on this year’s event includes the opportunity for every participant to celebrate their accomplishment of crossing the finish line as well as Arizona’s 114th birthday on the same day. Registration for the histor
Meg Treat
Jan 193 min read
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