See Our Stories in Action

BOULDER, Colo. – The upward trajectory of one of the fastest-growing running events in the country continued at the 2026 edition of Boulderthon powered by lululemon. The event hosted its largest field to date, with over 17,000 registrants for its fifth annual event that took place Sept. 27. Finisher totals rose by 20% year-over-year, with runners representing all 50 states and 38 countries. Plus, the event’s legacy of recruiting top athletes from across the country and the gl

The niche PR firm earned another record number of awards for its work MISSION VIEJO, Calif. – Treat Public Relations, the leading PR agency for endurance sports events, was awarded seven trophies at the Public Relations Society of America Orange County chapter’s annual PROTOS Awards late last month. The total topped last year’s record-setting number, marking Treat PR’s winningest year yet. Their honors included four PROTOS Awards and three Awards of Excellence. “As a small ag

Malibu was abuzz as athletes took to the scenic courses and displayed endurance of all kinds MALIBU, Calif. – On Sept. 19 and 20, the Zuma Beach Triathlon returned to Malibu with nearly 1,500 athletes of all levels and abilities taking part across the weekend’s events. Participants and spectators experienced an electric atmosphere, celebrating and cheering on finishers as they swam in the waters of Malibu’s famous Zuma Beach, biked the Malibu coastline and ran to the cliffs o

Organizers and partners are collaborating to incentivize top marathoners to clock Olympic Qualifying Times ahead of LA28 MYRTLE BEACH, S.C. – In 2026, the Myrtle Beach Marathon debuted a new competitive event within its race weekend: Myrtle Beach Marathon Elite Invitational. Its successful launch brought top talent from around the Southeast and resulted in one of the fastest times ever clocked in the state. The invitational race will return once again at the 2027 edition of t

194 nonprofit partners will participate in the 2027 Charity Program, a 50% increase from last year and bringing nearly 2,000 additional charity runners to the course LOS ANGELES, Calif. – The 2027 ASICS Los Angeles Marathon, produced by The McCourt Foundation (TMF), will return March 7, 2027, and its charity program is already at capacity. 194 nonprofit organizations are participating in the 2027 program, which empowers nonprofit organizations to use the ASICS Los Angeles Mar

Nonprofit created by Christie Clinic Illinois Race Weekend to help more local children participate in running CHAMPAIGN, Ill. – Kicks For CU Kids, a 501(c)3 nonprofit created in partnership with Christie Clinic Illinois Race Weekend, has received recognition of and investment in its efforts to reduce barriers to participate in organized running opportunities by providing under-resourced youth in the Champaign-Urbana and Savoy communities with essential running equipment. The

Locals, industry experts and major brands come together to launch the Santa Cruz Marathon this October SANTA CRUZ, Calif. – Featuring an iconic course along the edge of the Monterey Bay, a new marathon event is arriving in the City of Santa Cruz this fall. The Santa Cruz Marathon’s inaugural event is set for Oct. 25, continuing to position the city and community as a prime destination for endurance sports events in the state and the country. In addition to the 26.2-mile headl

SoCal locals take first across divisions in the 10K at the McCourt Foundation-produced event SANTA MONICA, Calif. – Over 7,600 participants from around the nation took to the oceanfront Santa Monica Classic 10K and 5K courses for its 2026 event on Sept. 13. Produced by The McCourt Foundation (TMF), the event supports the organization’s mission to cure neurological diseases and empower communities to build a healthier world. The race saw records set by its charity runners part

New challenges and loyalty programs will help participants in all distances take home more medals and more memories MALIBU, Calif. – Malibu Moves, the only running event featuring a course within the City of Malibu, will return for its two-day running festival that starts and ends at Zuma Beach on Oct. 24 and 25. As the event marks its third year running, organizers have announced three new ways that participants can bring home more medals to mark their journey: the Coastal Q

Local school returns as partner with premier community event, continuing investment in youth fitness and wellness BOULDER, Colo. – Boulderthon, powered by lululemon, has renewed its partnership with Boulder Country Day School for a second year. The leading private school in the local Boulder area will return as the title sponsor of the fifth annual Kids Fun Run, a key part of the annual Boulderthon marathon race weekend. The two local organizations’ collaboration continues t