OUR SERVICES
Strategic PR for Endurance Events
Your race has stories worth telling. We make sure the right people hear them. Our proven PR campaigns help running, cycling, and triathlon events earn meaningful media coverage, strengthen their reputation, and stay in front of the runners, sponsors, partners, and communities that matter.
Your Race Deserves More Than Last-Minute PR Strategies
You already have enough to manage. PR shouldn't become another task that gets squeezed in between permits, sponsors, volunteers, registration goals, and race-day logistics.
But without a communications strategy, great stories go untold. Media opportunities get missed. Misconceptions about your event stick around. And when something unexpected happens, you're left reacting instead of leading.
That's why Treat PR takes public relations off your to-do list with proven strategies built specifically for endurance events.
Your race is unique. The path to great PR doesn't have to be.
After working with more than 80 endurance events across the country, we've learned what consistently earns attention for races.
Instead of asking you to reinvent the wheel, we start with proven campaign structures before customizing the stories, media strategy, and opportunities around what makes your event different.
The result? A more efficient campaign built on strategies we know will work for your race.
Pick Your Package and Take PR Off Your To-Do List
Choose the PR package that works for your team and amplifies your race.
Our Services
PACKAGE 01
ESSENTIALS
4-month campaign
The Essentials Package gives established endurance events a professional PR foundation without requiring race-weekend travel. We manage the key media moments surrounding your event so your team can stay focused on producing a great race.
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Local community and national race calendar submissions
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One pre-event press release
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One in-studio interview media pitch
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One race weekend media invitation
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One post-event press release
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The Treat Experience
PACKAGE 02
ENHANCED
4-month campaign
The Enhanced Package builds on Essentials with broader media outreach, additional story opportunities, credential management, and in-person race weekend support. It’s designed for events ready to generate more visibility before race day and maximize media opportunities while the event is happening.
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Local community and national race calendar submissions
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One pre-event press release
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One post-event press release
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One race weekend media invitation
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Up to 5 media pitches
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Media credential management
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In-person race weekend media support from two team members
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The Treat Experience
PACKAGE 03
ELITE
6-month campaign
The Elite Package is our most comprehensive PR package, designed for major events that want expanded storytelling, proactive crisis communications preparation, and full race-weekend media management. With a six-month campaign and our team on the ground, Elite gives your race the strongest opportunity to build visibility before, during, and after race weekend.
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Local community and national race calendar submissions
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Up to three press releases
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Up to 10 media pitches
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One media alert
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One media guide one-sheet
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One set of crisis communications statements for weather, medical, security, course issues, and customer service/participant experience issues
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Requests for proclamations, commendations, and attendance from local officials
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Media credential management
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In-person race weekend media support from two team members
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The Treat Experience
Need a Little More?
Our packages provide the proven foundation. Enhancements let you add specialized support when your race needs it.
On-Site Support
Spokesperson Support
Additional Press Release Bundle
Additional Media Pitch Bundle
Crisis Communications Support
On-Site Support
Spokesperson Support
Additional Press Release Bundle
Additional Media Pitch Bundle
Crisis Communications Support
The TREAT Experience
Every package includes more than deliverables.
When you work with us, you get an experienced endurance sports PR team providing strategic guidance, proactive communication, industry insight, and hands-on support throughout your campaign.
From identifying the right media opportunities to preparing your spokespeople and tracking results, the Treat Experience is designed to keep your campaign moving and your team informed.
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One comprehensive coverage report highlighting media placements
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Targeted and curated media outreach tailored to your event's goals and audience
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Media training and interview prep for event spokespersons
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Follow-up and coordination related to any earned media opportunities
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Regular strategy and status meetings to keep projects moving forward
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Insights on trends and emerging topics within the industry and your community
PACKAGE 01
ESSENTIALS
Virtual PR support that punches above its weight.
We start with a focused, virtual campaign using the playbook that drives our biggest clients.
PACKAGE 01
ESSENTIALS
Virtual PR support that punches above its weight.
We start with a focused, virtual campaign using the playbook that drives our biggest clients.
PACKAGE 01
ESSENTIALS
Virtual PR support that punches above its weight.
We start with a focused, virtual campaign using the playbook that drives our biggest clients.
Proven Performance
70
Average media hits with Essentials Package
250
Average media hits with Elite Package
2.5x
Average media coverage growth with returning clients
We Love Happy Race Directors
Treat PR has a clear understanding of what the media needs to be willing to provide coverage. The content was strong with a professional presentation. Their timeliness and willingness to update her contacts were critical. The summary information we received following the event was the best. I would recommend Treat PR to other race directors.
Kathy Kinane
Co-founder and Race Director
O'Side Turkey Trot
Treat PR provides the professional service for a race that we all know is valuable, that we all want to have for our event, and that none of us has the time to do ourselves or produce in such a professional manner. Working with Treat PR is smooth, professional, timely, and creative.
Mike Bone
President
Spectrum Sports Management, Inc.
The best part of working with the Treat PR team was the level of confidence, professionalism and organization it brought to this team, especially in a first year working with an event that has such a deeply rooted history. The most valuable deliverable was the Media Coverage Book. Solid advice was given whenever requested. I am extremely satisfied with the ROI of working with Treat PR.
Jennifer Edwrads
Executive Director
Falmouth Road Race
Running • Cycling • Triathlon • Trail • Track •