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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


Thousands Take on America’s Toughest Road Race at the 17th Annual Foot Levelers Blue Ridge Marathon
Runners participated in distances from 1-mile to 101-mile, featuring record elevation changes ROANOKE, Va. – The Foot Levelers Blue Ridge Marathon saw high demand at its 17th annual event on April 18, with thousands of participants from around the country taking part in America’s Toughest Road Race. The event offers a variety of distance options, including a 1 miler, 5K, 10K, half marathon, full marathon, double marathon and The Full Goat, a sold out challenge combining all d
Meg Treat
Apr 283 min read


Christie Clinic Illinois Race Weekend Celebrates 17th Running, Sells Out Multiple Distances
Among the 11,000 participants, Benjamin Rosa and Mackenzie Barnett took marathon titles CHAMPAIGN, Ill. – The 17th running of the Christie Clinic Illinois Race Weekend hosted 11,000 participants from April 23 to April 25. High demand led to the marathon, half marathon, 10K, and 5K distances all selling out. This year’s field included runners from 43 states and nine countries, continuing to attract both local and international runners to take on a variety of courses, which als
Meg Treat
Apr 284 min read


lululemon doubles down on its commitment to the run community and becomes Title Sponsor of Boulderthon
BOULDER, Colo. — Boulderthon has announced lululemon as its new multi-year title sponsor, which will bring the event to new heights, featuring exclusive lululemon apparel for all finishers, as well as the return of the pre- and post-race lululemon VIP Experience. Registration for Boulderthon, presented by lululemon taking place this year on Sept. 27, is now open. Spots are expected to fill up fast, with last year’s event selling out months ahead of race weekend. “lululemon st
Meg Treat
Apr 223 min read


Saucony Love Run Philadelphia Hosts 14,500 Runners at 11th-Consecutive Sold-Out Event
Top finishers include Saucony athlete Abbe Goldstein who took the top overall spot in the 7K PHILADELPHIA, Pa. – The Saucony Love Run Philadelphia hosted a sell-out crowd at its 11th annual event on March 29. Since its inaugural running in 2014, the race has grown into the city’s largest spring half-marathon, with this year’s participant count reaching over 14,500 runners from around the nation. The event filled the streets of Philadelphia with elite and everyday participant
Meg Treat
Apr 83 min read


Falmouth Road Race Inc. Awards Over $280,000 to Recent Grant Recipients
13 local nonprofit organizations were awarded grant funding FALMOUTH, Mass. – Falmouth Road Race, Inc. , the nonprofit behind the ASICS Falmouth Road Race , has announced the recipients of over $280,000 in grant funding. Recipients of $80,000 in funding included local nonprofit organizations that fit within the Falmouth Road Race Inc.’s philanthropic goals. The Winter 2025 cycle recipients included: Bay State Games Boys & Girls Club of Cape Cod, Inc. Children’s Discovery Mus
Meg Treat
Apr 23 min read


Hi-Tec Catalina Island Marathon Rated Top 10 Marathon in America by USA TODAY
SoCal race makes a mark as the only trail race in the ranking among other notable marathons AVALON, Calif. — USA TODAY has named the Hi-Tec Catalina Island Marathon one of the top 10 best marathons in the country in its 2026 10Best Readers’ Choice awards. The lists are curated by USA Today 10Best editors and panel subject matter experts who review thousands of races across the country, narrowing it down to the top 20 in each category, which are then voted on by the public to
Meg Treat
Apr 23 min read


Inaugural Myrtle Beach Elite Sees Second-Fastest Marathon Time Ever Run in the State of South Carolina
Elite performances were displayed as top Southeast runners left it all on the course MYRTLE BEACH, S.C. – The 29th annual Myrtle Beach Marathon hosted over 5,000 participants across its marathon and half marathon. This year’s event hosted the first Myrtle Beach Marathon Elite Invitational , a new and exclusive competition that welcomed the fastest marathoners in the Southeast. 25 athletes joined the inaugural field and represented eight states, with the top five finishers fr
Meg Treat
Mar 273 min read


San Diego County Residents Secure All Top Finishes at GOVX San Diego Half Marathon & 5K
Locals broke the finisher tape across all distances and divisions SAN DIEGO, Calif. — The GOVX San Diego Half Marathon & 5K hosted thousands of participants at their 15th annual event. Half marathon runners journeyed through five miles of waterfront, four historic communities, three parks, two miles of downtown streets, and finished in the historic Gaslamp Quarter, while 5K participants enjoyed a flat and fast course all in downtown San Diego. Key moments included an elite l
Meg Treat
Mar 254 min read


Sold-Out Hi-Tec Catalina Island Marathon Welcomes Record Number of Participants to Iconic Island
Participants experienced ideal racing conditions, scenic trails and local flavor at the historic trail race AVALON, Calif. – The 48th annual Hi-Tec Catalina Island Marathon , the oldest trail marathon in the state of California, welcomed a sold-out crowd at its 2026 event on March 14. Over 1,400 participants took part in the event, with ideal weather providing them with great sightseeing opportunities and racing conditions as they journeyed through Catalina Island’s famous t
Meg Treat
Mar 243 min read


Runners Invited to “Hit The Road, Earn The Medals” in New I-74 Challenge
Runners can tour the state of Illinois with Christie Clinic Illinois Race Weekend, Steamboat Classic Presented by PNC and TBK Bank Quad Cities Marathon CHAMPAIGN/MOLINE/PEORIA, Ill. – Runners can now take part in a tour across the state of Illinois with the launch of a new partnership between Christie Clinic Illinois Race Weekend , the Steamboat Classic Presented by PNC and the TBK Bank Quad Cities Marathon . The I-74 Challenge allows runners to “Hit The Road, Earn The Medal
Meg Treat
Mar 243 min read
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