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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


ASICS Los Angeles Marathon Sells Out in Record Time Amid High Demand
World-famous running event reached maximum entries with two months remaining until the event LOS ANGELES, Calif. – The 2026 ASICS Los Angeles Marathon , produced by The McCourt Foundation , announced that it has sold out of entries for its 41st anniversary event on March 8. The City of Los Angeles’ largest and longest-running community sporting event reached sell-out status with more than two months until race day, the fastest pace for registrations that the event has ever
Meg Treat
Feb 243 min read


Inaugural Myrtle Beach Marathon Elite Invitational Field Announced
The exclusive competition will welcome some of the fastest marathoners in the Southeast while also introducing a gamification program for fans MYRTLE BEACH, S.C. – The Myrtle Beach Marathon has released the list of competitive, elite athletes slated to take part in the inaugural Myrtle Beach Marathon Elite Invitational , also referred to as the Myrtle Beach Elite. The exclusive, invitation-only competition will welcome the fastest marathoners in the Southeast, who will compe
Meg Treat
Feb 233 min read


Mesa Marathon Returns for 15th Annual Event Taking Place on Arizona’s Birthday
11,000 runners from across the nation and world took part in the state’s largest marathon on the 114th anniversary of its statehood MESA, Ariz. – Over 11,000 people celebrated Arizona’s 114th birthday on Feb. 14 by running the Mesa Marathon , which marked a new attendance record for the largest marathon in the state of Arizona. The Mesa Marathon sold out registrations in all four distances: the marathon, half marathon, 10K and the free Kids 1K run. The marathon course was rec
Meg Treat
Feb 173 min read


Hi-Tec Catalina Island Marathon Sells Out in Record Time Ahead of 48th Anniversary
The Run Catalina Race Series marks history as its first two events of 2026 sell out AVALON, Calif. – The 48th annual Hi-Tec Catalina Island Marathon , California’s oldest trail marathon, has sold out its marathon field ahead of its event on March 14. The sell-out race is a part of the Run Catalina Race Series, and follows the also sold-out Avalon Benefit 50 Mile/50K Run that took place earlier this year on Jan. 10. The back-to-back sell outs mark a historical moment for the
Meg Treat
Feb 103 min read


MarathonFoto Welcomes Four New Team Members Amid Continued Growth
Dehn Craig, Jacob Harris, Shasten Hildebrand and Amanda Tobin sign on, expanding MarathonFoto’s client relationship management and operations teams WASHINGTON, Iowa – MarathonFoto , the industry leader in race photography, has added four new employees to its team. Shasten Hildebrand and Amanda Tobin have come on board as client relations managers. Dehn Craig and Jacob Harris have joined the team as external operations managers. This personnel expansion comes as MarathonFoto g
Meg Treat
Feb 103 min read


Boulderthon’s Economic Impact Nears $23 Million in New Report
In just its fifth year, Colorado’s premier fall running event draws 15,000 runners, 50,000+ attendees and generates millions for Boulder community BOULDER, Colo. — According to a new report from Visit Boulder, the Official Destination Marketing organization for the City of Boulder, the 2025 edition of Boulderthon generated an estimated economic impact of $22.8 million in total. They also noted that the race supports over 6,400 jobs with the strongest effects in lodging, food/
Meg Treat
Feb 103 min read


Spectrum Sports Launches Bike the Coast Ventura
With support from Visit Ventura, the inaugural event will welcome a rules of the road bike tour to the city while benefiting a great cause VENTURA, Calif. – Spectrum Sports Management Inc. , a recognized leader in endurance and sporting events in Southern California, has announced the expansion of its popular “rules of the road” bike tour with the launch of Bike the Coast Ventura . The event welcomes riders of all ages and experience levels, offering three course options: the
Meg Treat
Feb 64 min read


Treat Public Relations Marks Record Coverage for Clients in 2025
Leading endurance event PR agency recaps results of last year’s client campaigns MISSION VIEJO, Calif. – Treat Public Relations , the endurance sports event industry’s leading PR partner, has revealed that the agency generated over 2,750 media hits for clients in 2025, averaging 230 media hits per month. The number marks the highest amount of annual coverage earned by Treat PR in its 10-year history, increasing from its previous record set in 2024 by close to 40%. The most-co
Meg Treat
Feb 62 min read


Over 1,000 Legacy Runners Returning for the 15th Annual GOVX San Diego Half Marathon & 5K
168 of the legacy runners have participated in the race every year since its inception SAN DIEGO, Calif. — The GOVX San Diego Half Marathon & 5K is returning on March 22, expecting to attract nearly 6,000 runners from around the nation and world. Over 1,000 runners in this field are members of the Half Marathon Legacy Program , which is made up of GOVX San Diego Half Marathon participants who have completed the event multiple years in a row. Runners who participate in the ha
Meg Treat
Feb 53 min read


Shamrock Half Marathon Run Fest Presented by Toyota Returns with Strong Portland Community Focus
The event will host thousands while also benefiting community organizations along the way PORTLAND, Ore. – The 48th annual Shamrock Half Marathon Run Fest , presented by Toyota, is returning on March 15, where it will host an estimated 19,000 participants, making it the largest running event in the City of Portland. The race organizers go beyond just producing the event, and engage with multiple local organizations, clubs, businesses and charities that benefit leading up to a
Meg Treat
Jan 284 min read
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