CONTACT US
Let's Talk About Your Race.
Tell us a bit about your event, what you’re hoping to achieve, and how PR can help. We’ll be in touch to set up an introductory call.
Are We the Right Fit?
We work best with established endurance events (running, cycling, triathlon) with at least 5,000 participants, led by race directors who believe in the value of PR, but don't want to manage it themselves.
LOCATION
Mission Viejo, CA
Monthly Predictions Newsletter
Sharp insights for race directors. No fluff, no spam.
FAQs
Answers to the questions race directors ask us most before getting started.
CONTACT US
Let's Talk About Your Race.
Tell us a bit about your event, and we'll be in touch to set up an intro call.
Are We the Right Fit?
We work best with established endurance events (running, cycling, triathlon) with at least 5,000 participants, and race directors who believe in PR but don't want to do it themselves.
LOCATION
Mission Viejo, CA
Monthly Predictions
Sharp insights for race directors. No fluff, no spam.
PR is a strategic communications tool that works alongside your marketing to build credibility and trust. Whether your goal is to secure a city permit, attract elite sponsors, or drive registrations, PR activities like media relations, crisis management, and community outreach shape the public perception that makes those goals attainable.
No. For most endurance events, a year-round retainer is unnecessarily costly and often diluted.
We operate on a project basis, timed to your event’s peak newsworthy window. This hyper-focused approach ensures your budget is utilized when it will generate the highest possible reach and ROI.
We look forward to discussing our pricing during your introductory call. To ensure we can deliver the high-touch service our clients expect, ideal partners typically have a minimum budget of $5,000 allocated for PR activities.
No. Our pre-built packages are our "secret sauce" for a reason.
Custom packages often lead to unpredictable results and inflated costs. We have spent years perfecting our existing tiers to ensure they work for races of all sizes and types. By sticking to these proven frameworks, we can guarantee high-quality deliverables and maximum efficiency while still tailoring the narrative to your race’s unique stories.
Our historical data reflects a proven track record of visibility:
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The Essentials Package: Averages 70 media hits.
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The New Enhanced Package: we're currently collecting data. Stay tuned!
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The Elite Package: Averages 250 media hits.
Plus, longevity breeds greater success. Clients who partner with us over consecutive years see their media coverage grow by an average of 2.5x, proving the compounding power of momentum.
Your specific PR Strategy Plan will include a custom coverage goal based on these benchmarks, your specific market, and current news cycles.
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National recognition is a tier, not a starting point. We frequently secure national coverage for our clients, but that success is built on a foundation of local storytelling.
National outlets look for proven traction in local markets before picking up a story. We always elevate your event to the national stage when the newsworthiness is there, but we never skip the essential local groundwork that makes those wins possible.
No. Endurance events are our singular focus and our superpower.
While we have partnered with peripheral brands and vendors in the past, we have refined our business to focus exclusively on events. This specialization ensures our clients benefit from a level of niche expertise and media relationships that generalist agencies cannot match.
Running • Cycling • Triathlon • Trail • Track •