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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


The Carlsbad Marathon, Half Marathon & 5K Sees 10% Increase in Registration Across All Distances
San Diego County residents continued to represent, with a local reclaiming his 5K champion title for the fifth year in a row CARLSBAD, Calif. – The 35th annual Carlsbad Marathon, Half Marathon & 5K returned on Jan. 18 for another year of winter racing on the Southern California oceanfront. The event drew nearly 8,000 runners who experienced clear and warm winter weather with scenic coastal views. The race offered three distances, the full marathon (26.2 miles), half marathon
Meg Treat
Jan 193 min read


Life Time’s Leadville Event Lotteries Amplified with Let’s Do This Technology
Let’s Do This, the AI registration platform, powered the lottery system for Leadville Trail 100 MTB presented by Kenetik and Leadville 100 Trail Run presented by La Sportiva SAN FRANCISCO, Calif. – Let’s Do This , the AI registration platform specialized for endurance events, has announced that Life Time , the nation’s premier healthy lifestyle brand, has officially joined their platform as their newest major U.S. client amid historic demand for their events. The Let’s Do Thi
Meg Treat
Dec 23, 20253 min read


MarathonFoto Captures 143,944 Runners Across Three Back-to-Back Marathons
The leading race event photography company collected memorable moments at the 2025 Bank of America Chicago Marathon, Marine Corps Marathon and TCS New York City Marathon WASHINGTON, Iowa – MarathonFoto , the premier name in race event photography, saw impressive numbers kicking off Q4, which included work with the Bank of America Chicago Marathon on Oct. 12, Marine Corps Marathon on Oct. 26 and TCS New York City Marathon on Nov. 1. Throughout these three events, they were
Meg Treat
Dec 16, 20252 min read


Phoenix Marathon Sells Out Inaugural Event with Over 7,200 Registrants
The event has become Brooksee’s largest inaugural event in company history PHOENIX, Ariz. – Event producer and technology company Brooksee kicked off the inaugural Phoenix Marathon on Dec. 13 with more than 7,200 registered runners from across the country taking part. All 50 states were represented in the field, as well as over 12 countries. The field size has marked history for Brooksee, as it is now the largest inaugural event that the company has ever produced. The event
Meg Treat
Dec 15, 20253 min read


Biofreeze Named Presenting Sponsor of the 2026 Surf City Marathon
The new partnership will deliver on-course “Pain Relief Zones” and enhanced recovery experiences for runners HUNTINGTON BEACH, Calif. – The Surf City Marathon has announced Biofreeze , a Reckitt brand, as the presenting sponsor ahead of the 2026 event, taking place Sunday, Feb. 1, 2026. The partnership will introduce multiple event-enhancing experiences for participants, including new on-course “Pain Relief Zones,” product sampling and recovery touchpoints, designed to suppo
Meg Treat
Dec 4, 20254 min read


Carlsbad Marathon, Half Marathon & 5K Announces 2026 Participants Perks
Perks include access to invite-only Carlsbad Columbia Sportswear Employee Store CARLSBAD, Calif. – The 36th annual Carlsbad Marathon, Half Marathon & 5K is returning for another year of winter racing on the Southern California oceanfront. Participants of the event will enjoy great winter-racing weather, along with a variety of unique participant perks, including a long-sleeve technical-fabric event branded shirt, a premium technical-fabric 1/4 zip pullover jacket, a souvenir
Meg Treat
Dec 3, 20253 min read


Rhode Races 10th Anniversary Celebration Kicks Off
Commemorating a decade of growth, Rhode Races celebrates ten years of community impact across Rhode Island WARREN, R.I. – Rhode Races Events is celebrating its 10th anniversary season, marking a decade of community connection, endurance excellence and giving back across the Ocean State. Since its founding in 2015, the Rhode Races series has welcomed over 70,000 runners to Rhode Island’s scenic towns and coastlines, strengthening local partnerships and supporting charitable c
Meg Treat
Dec 3, 20252 min read


Free Educational Sessions on Neurological Disease Research Now Available Online from The McCourt Foundation
Nonprofit’s annual Neurological Symposium discussions on Alzheimer’s, Multiple Sclerosis and Parkinson’s now available as digital recordings LOS ANGELES/BOSTON – After hosting its annual Neurological Symposium on Oct. 5, The McCourt Foundation is making sessions on the latest research, advancements and treatments for neurological diseases available online at no cost . Uniquely designed to provide the latest research regarding these neurological diseases to patients, care
Meg Treat
Nov 25, 20253 min read


New Online Store Launched for Dave McGillivray Finish Strong Foundation
Supporter’s Medals, children’s books available for purchase to support nonprofit BOSTON, Mass. – The Dave McGillivray Finish Strong Foundation is debuting a new online store on its website. The store features the Supporter’s Medal and McGillivray’s children’s books. By shopping directly through the foundation’s site, shoppers will be supporting the organization’s programming and mission. More products and merchandise are expected to be added in the new year. “After launchi
Meg Treat
Nov 18, 20252 min read


Over 1,100 Runners Conquer the Catalina Island Half Marathon & 10K
The annual race returned to celebrate scenic trails, local businesses and athletic excellence AVALON, Calif. – The annual Catalina Island Half Marathon & 10K returned to the island on Nov. 8, bringing participants a scenic course of breathtaking views through one of California's most unique destinations. The event featured three distances, including a half marathon (13.1 miles), a 10K (6.2 miles) and a kids fun run, welcoming participants of all levels to experience the beau
Meg Treat
Nov 18, 20253 min read
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