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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


Nike Expands Portland Marathon Sponsorship to Support More Athletes*
Portland’s signature marathon and the Beaverton-based brand continue their partnership with new activations to enhance training and race-day experiences PORTLAND, Ore. – The Portland Marathon has announced a renewal of its partnership with Nike, as the event’s official footwear and apparel sponsor. This will be the brand’s second year serving as an official sponsor, with year two introducing monthly long runs in partnership with Foot Traffic to support runners and their jo
Meg Treat
Jun 12 min read


Nearly 1,800 Runners Expected to Complete the SoCal Triple Crown Series at America’s Finest City Half Marathon
The three-race challenge has seen over a 34% increase in participation compared to 2025 SAN DIEGO, Calif. – The 49th annual America’s Finest City Half Marathon & 5K will take place Aug. 16, welcoming an estimated 6,000 participants. Of those participants, nearly 1,800 are eligible to complete the 2026 SoCal Triple Crown race series, which also includes the Carlsbad Marathon, Half Marathon & 5K in January and the GOVX San Diego Half Marathon & 5K in March. Athletes who comple
Meg Treat
May 223 min read


Napa to Sonoma Wine Country Half Marathon and Rosé 5K Nears Sell Out, Boasts 30% YOY Growth
Limited spots remain as the wine-lovers race is over 85% sold-out NAPA VALLEY, Calif. – The 22nd annual Napa to Sonoma Wine Country Half Marathon and Rosé 5K is returning July 25-26, and is already on track to sell out its half-marathon distance. The event has seen increased interest, evident in its 30% year-over-year growth. This year’s event will feature VIP offerings, a wine festival featuring over 25 wineries, new partnerships, unique giveaways and many more features that
Meg Treat
May 203 min read


Bike the Coast Drives Nearly $700,000 in Economic Impact, Returns Oct. 24
The 2025 cycling event generated hundreds of thousands for the local community and broke fundraising records SAN DIEGO, Calif. – A new report from Visit Oceanside, the Official Destination Marketing organization for the City of Oceanside, has found that the 2025 Bike the Coast event generated an estimated economic impact of nearly $700,000. They also noted that the event supports over 372 jobs with the strongest effects in food/beverage, retail and lodging. The report estimat
Meg Treat
May 193 min read


Local Businesses and Organizations Partner with Bike the Coast Ventura Ahead of Inaugural Event
Local Businesses and Organizations Partner with Bike the Coast Ventura Ahead of Inaugural Event The Ventura community will be represented at the 2026 event through local charities, tourism boards, restaurants and more VENTURA, Calif. – Bike the Coast Ventura will be hosting their inaugural event on June 13, showcasing the charm of the Ventura community. The event has put a strong emphasis on its local involvement, focusing on building partnerships with businesses and organiza
Meg Treat
May 143 min read


Thousands Take on America’s Toughest Road Race at the 17th Annual Foot Levelers Blue Ridge Marathon
Runners participated in distances from 1-mile to 101-mile, featuring record elevation changes ROANOKE, Va. – The Foot Levelers Blue Ridge Marathon saw high demand at its 17th annual event on April 18, with thousands of participants from around the country taking part in America’s Toughest Road Race. The event offers a variety of distance options, including a 1 miler, 5K, 10K, half marathon, full marathon, double marathon and The Full Goat, a sold out challenge combining all d
Meg Treat
Apr 283 min read


Christie Clinic Illinois Race Weekend Celebrates 17th Running, Sells Out Multiple Distances
Among the 11,000 participants, Benjamin Rosa and Mackenzie Barnett took marathon titles CHAMPAIGN, Ill. – The 17th running of the Christie Clinic Illinois Race Weekend hosted 11,000 participants from April 23 to April 25. High demand led to the marathon, half marathon, 10K, and 5K distances all selling out. This year’s field included runners from 43 states and nine countries, continuing to attract both local and international runners to take on a variety of courses, which als
Meg Treat
Apr 284 min read


lululemon doubles down on its commitment to the run community and becomes Title Sponsor of Boulderthon
BOULDER, Colo. — Boulderthon has announced lululemon as its new multi-year title sponsor, which will bring the event to new heights, featuring exclusive lululemon apparel for all finishers, as well as the return of the pre- and post-race lululemon VIP Experience. Registration for Boulderthon, presented by lululemon taking place this year on Sept. 27, is now open. Spots are expected to fill up fast, with last year’s event selling out months ahead of race weekend. “lululemon st
Meg Treat
Apr 223 min read


Saucony Love Run Philadelphia Hosts 14,500 Runners at 11th-Consecutive Sold-Out Event
Top finishers include Saucony athlete Abbe Goldstein who took the top overall spot in the 7K PHILADELPHIA, Pa. – The Saucony Love Run Philadelphia hosted a sell-out crowd at its 11th annual event on March 29. Since its inaugural running in 2014, the race has grown into the city’s largest spring half-marathon, with this year’s participant count reaching over 14,500 runners from around the nation. The event filled the streets of Philadelphia with elite and everyday participant
Meg Treat
Apr 83 min read


Falmouth Road Race Inc. Awards Over $280,000 to Recent Grant Recipients
13 local nonprofit organizations were awarded grant funding FALMOUTH, Mass. – Falmouth Road Race, Inc. , the nonprofit behind the ASICS Falmouth Road Race , has announced the recipients of over $280,000 in grant funding. Recipients of $80,000 in funding included local nonprofit organizations that fit within the Falmouth Road Race Inc.’s philanthropic goals. The Winter 2025 cycle recipients included: Bay State Games Boys & Girls Club of Cape Cod, Inc. Children’s Discovery Mus
Meg Treat
Apr 23 min read
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