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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


The McCourt Foundation’s Santa Monica Classic Sells Out General and Charity Entries in Record Time
Interest in event soars as Team TMF charity entries also reach capacity SANTA MONICA, Calif. – The 2026 Santa Monica Classic, produced by The McCourt Foundation (TMF), has once again officially sold out all general and charity entries for its 10K and 5K distances for the race taking place on Sept. 13. With demand for general entries increasing 20% year-over-year, the event reached sell-out status for traditional registration faster than ever, with more than a month remaining
Meg Treat
Aug 263 min read


America’s Finest City Half Marathon & 5K Wraps up 49th Annual Event Standing as the Oldest Half Marathon in the City of San Diego
After a notable race day, the historic event prepares to enter its milestone 50th year SAN DIEGO, Calif. — The America’s Finest City Half Marathon & 5K saw nearly 6,000 registrations for their 49th annual event. The oldest half marathon in San Diego started at Cabrillo National Monument, where runners then journeyed along the waterfront before heading to the finish line in the historic Balboa Park. 5K participants enjoyed a flat and fast course throughout Balboa Park, where t
Meg Treat
Aug 183 min read


Portland Marathon Presented by Nike Running is on Track for Early Sellout with Registration Up 24%
Portland’s oldest and longest-running fitness event thrives with investment and demand at an all-time high PORTLAND, Ore. – The 54th annual Portland Marathon presented by Nike Running is on track for another notable race year, taking place Oct. 4. Last year’s event sold out with nearly 12,000 registrations, and the city signature marathon is expecting an even earlier sell-out for the 2026 edition with registration already up 24% year-over-year. Alongside high demand for entri
Meg Treat
Aug 133 min read


ASICS Falmouth Road Race Announces Stacked Professional Athlete Field
American contingent headlined by Olympians Elise Cranny, Conner Mantz, and Zouhair Talbi, in addition to Emma Grace Hurley, Wesley Kiptoo, and Jess McClain, plus defending champions Amon Kemboi and Tatyana McFadden to return FALMOUTH, Mass. – The country and world’s best athletes will toe the line at the ASICS Falmouth Road Race, one of the premier road racing events of the summer. Event organizers have announced the professional fields of runners and wheelchair athletes for
Meg Treat
Aug 115 min read


Free Training Plans for The McCourt Foundation’s Santa Monica Classic Now Available from LA Road Runners
Leading local running club hosts community run kicking off training season, offers downloadable plans for people of all paces and experience levels SANTA MONICA, Calif. – The 2026 Santa Monica Classic, produced by The McCourt Foundation (TMF), officially kicked off training season for its end-of-summer race taking place on Sept. 13. The event’s training program, the LA Road Runners (LARR,) trains and supports those who wish to participate in the Santa Monica Classic, the Rose
Meg Treat
Jul 164 min read


Bike the Coast Ventura Welcomes Nearly 600 Riders at Inaugural Event
Riders of all ages and experience levels rode through the scenic coastal city, ending at the finish festival featuring local vendors and musicians VENTURA, Calif. – The inaugural Bike the Coast Ventura hosted nearly 600 riders on June 13, welcoming participants of all ages and experience levels to ride through the scenic City of Ventura. The event partnered with local businesses and organizations to ensure that the Ventura community charm was truly highlighted throughout the
Meg Treat
Jun 152 min read


Portland Marathon Announces Hyundai as New Official Vehicle
Charitable giving and lead vehicle program during race weekend will bring attention to the partners’ shared desire to positively impact the local community PORTLAND, Ore. – After a notable 2025 event, the 54th annual Portland Marathon is returning on Oct. 4 with an abundance of new race features, including a new sponsorship from Hyundai, which will be featured as the Official Vehicle of the Portland Marathon. Spotlighting Hyundai Hope on Wheels, a 501(c)(3) nonprofit organi
Meg Treat
Jun 83 min read


Palisades Will Rogers Fourth of July 5K/10K Run Returns to Palisades Park
The historic event is coming home after a temporary relocation in 2025 due to the impacts of the Palisades Fire LOS ANGELES, Calif. – The Palisades Will Rogers Fourth of July 5K/10K Run, presented by Providence Saint John’s Health Center, has announced its return to the Pacific Palisades for its 49th annual event on July 4. The community-centric event comes home to its original location and route after relocating to the Venice Beach boardwalk in 2025 due to the impacts of the
Meg Treat
Jun 23 min read


Nike Expands Portland Marathon Sponsorship to Support More Athletes*
Portland’s signature marathon and the Beaverton-based brand continue their partnership with new activations to enhance training and race-day experiences PORTLAND, Ore. – The Portland Marathon has announced a renewal of its partnership with Nike, as the event’s official footwear and apparel sponsor. This will be the brand’s second year serving as an official sponsor, with year two introducing monthly long runs in partnership with Foot Traffic to support runners and their jo
Meg Treat
Jun 12 min read


Nearly 1,800 Runners Expected to Complete the SoCal Triple Crown Series at America’s Finest City Half Marathon
The three-race challenge has seen over a 34% increase in participation compared to 2025 SAN DIEGO, Calif. – The 49th annual America’s Finest City Half Marathon & 5K will take place Aug. 16, welcoming an estimated 6,000 participants. Of those participants, nearly 1,800 are eligible to complete the 2026 SoCal Triple Crown race series, which also includes the Carlsbad Marathon, Half Marathon & 5K in January and the GOVX San Diego Half Marathon & 5K in March. Athletes who comple
Meg Treat
May 223 min read
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