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See Our Stories in Action
Your race has stories worth telling. We turn those stories into newsworthy moments that earn attention, build credibility, and keep endurance events in the conversation. Check out some recent news from real Treat PR clients.

Running • Cycling • Triathlon • Trail • Track •


Myrtle Beach Elite Invitational Returns to Myrtle Beach Marathon with Olympic Hopes, Bigger Prizes
Organizers and partners are collaborating to incentivize top marathoners to clock Olympic Qualifying Times ahead of LA28 MYRTLE BEACH, S.C. – In 2026, the Myrtle Beach Marathon debuted a new competitive event within its race weekend: Myrtle Beach Marathon Elite Invitational. Its successful launch brought top talent from around the Southeast and resulted in one of the fastest times ever clocked in the state. The invitational race will return once again at the 2027 edition of t
Meg Treat
Oct 23 min read


ASICS Los Angeles Marathon Reaches Capacity for 2027 Charity Partners
194 nonprofit partners will participate in the 2027 Charity Program, a 50% increase from last year and bringing nearly 2,000 additional charity runners to the course LOS ANGELES, Calif. – The 2027 ASICS Los Angeles Marathon, produced by The McCourt Foundation (TMF), will return March 7, 2027, and its charity program is already at capacity. 194 nonprofit organizations are participating in the 2027 program, which empowers nonprofit organizations to use the ASICS Los Angeles Mar
Meg Treat
Oct 23 min read


Kicks For CU Kids Awarded Sports Matter Grant by DICK’S Sporting Goods Foundation
Nonprofit created by Christie Clinic Illinois Race Weekend to help more local children participate in running CHAMPAIGN, Ill. – Kicks For CU Kids, a 501(c)3 nonprofit created in partnership with Christie Clinic Illinois Race Weekend, has received recognition of and investment in its efforts to reduce barriers to participate in organized running opportunities by providing under-resourced youth in the Champaign-Urbana and Savoy communities with essential running equipment. The
Meg Treat
Oct 23 min read


New Marathon Joins Santa Cruz Community, Nears Sell-Out Weeks Ahead of Event
Locals, industry experts and major brands come together to launch the Santa Cruz Marathon this October SANTA CRUZ, Calif. – Featuring an iconic course along the edge of the Monterey Bay, a new marathon event is arriving in the City of Santa Cruz this fall. The Santa Cruz Marathon’s inaugural event is set for Oct. 25, continuing to position the city and community as a prime destination for endurance sports events in the state and the country. In addition to the 26.2-mile headl
Meg Treat
Sep 223 min read


Santa Monica Classic Raises Record $54,000 for Neurological Research
SoCal locals take first across divisions in the 10K at the McCourt Foundation-produced event SANTA MONICA, Calif. – Over 7,600 participants from around the nation took to the oceanfront Santa Monica Classic 10K and 5K courses for its 2026 event on Sept. 13. Produced by The McCourt Foundation (TMF), the event supports the organization’s mission to cure neurological diseases and empower communities to build a healthier world. The race saw records set by its charity runners part
Meg Treat
Sep 143 min read


Malibu Moves Running Festival Brings the Bling with More Medals, More Rewards This October
New challenges and loyalty programs will help participants in all distances take home more medals and more memories MALIBU, Calif. – Malibu Moves, the only running event featuring a course within the City of Malibu, will return for its two-day running festival that starts and ends at Zuma Beach on Oct. 24 and 25. As the event marks its third year running, organizers have announced three new ways that participants can bring home more medals to mark their journey: the Coastal Q
Meg Treat
Sep 103 min read


Boulder Country Day School Renews Title Sponsorship of Boulderthon Kids Fun Run
Local school returns as partner with premier community event, continuing investment in youth fitness and wellness BOULDER, Colo. – Boulderthon, powered by lululemon, has renewed its partnership with Boulder Country Day School for a second year. The leading private school in the local Boulder area will return as the title sponsor of the fifth annual Kids Fun Run, a key part of the annual Boulderthon marathon race weekend. The two local organizations’ collaboration continues t
Meg Treat
Sep 43 min read


The McCourt Foundation’s Santa Monica Classic Sells Out General and Charity Entries in Record Time
Interest in event soars as Team TMF charity entries also reach capacity SANTA MONICA, Calif. – The 2026 Santa Monica Classic, produced by The McCourt Foundation (TMF), has once again officially sold out all general and charity entries for its 10K and 5K distances for the race taking place on Sept. 13. With demand for general entries increasing 20% year-over-year, the event reached sell-out status for traditional registration faster than ever, with more than a month remaining
Meg Treat
Aug 263 min read


America’s Finest City Half Marathon & 5K Wraps up 49th Annual Event Standing as the Oldest Half Marathon in the City of San Diego
After a notable race day, the historic event prepares to enter its milestone 50th year SAN DIEGO, Calif. — The America’s Finest City Half Marathon & 5K saw nearly 6,000 registrations for their 49th annual event. The oldest half marathon in San Diego started at Cabrillo National Monument, where runners then journeyed along the waterfront before heading to the finish line in the historic Balboa Park. 5K participants enjoyed a flat and fast course throughout Balboa Park, where t
Meg Treat
Aug 183 min read


Portland Marathon Presented by Nike Running is on Track for Early Sellout with Registration Up 24%
Portland’s oldest and longest-running fitness event thrives with investment and demand at an all-time high PORTLAND, Ore. – The 54th annual Portland Marathon presented by Nike Running is on track for another notable race year, taking place Oct. 4. Last year’s event sold out with nearly 12,000 registrations, and the city signature marathon is expecting an even earlier sell-out for the 2026 edition with registration already up 24% year-over-year. Alongside high demand for entri
Meg Treat
Aug 133 min read
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