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Recent press releases
Recent Releases


Let’s Do This launches NOVA AI Agent Amid U.S. Expansions
AI Registration Platform’s AI agent for event organizers is now in beta with leading event organizers in the U.S. and U.K. SAN FRANCISCO, Calif. – After experiencing major growth in the U.S. market in Q3, Let’s Do This , the AI Registration Platform for endurance events, has launched a new AI agent, NOVA, by Let’s Do This (NOVA), to better support their partners. NOVA is designed to help event organisers see opportunities in their data, identify valuable opportunities and e
3 days ago


Over 1,500 Cyclists Ride the Coastline for Annual Bike the Coast Event
Riders pedaled through Southern California’s most scenic beach towns for a day of fun, fitness and community SAN DIEGO, Calif. – More than 1,500 riders took to Highway 101 on Nov. 1 for the annual Bike the Coast event, cycling throughout San Diego County's beach cities. Participants of all ages and experience levels took part in the leisurely ride, choosing from five distance options including the 7 and 15-mile Family Rides, and 25, 50 and 100-mile routes highlighting multip
4 days ago


Let’s Do This Expands Portfolio with Vacation Races Partnership
The AI registration platform partners with global organizer, Vacation Races, to elevate the runner experience SAN FRANCISCO, Calif. – Let’s Do This , the AI registration platform specialized for endurance events, has announced its new partnership with Vacation Races , a leading organizer of global destination races. Vacation Races is now utilizing the Let’s Do This registration software, with 15 races currently live on the platform and additional races to be added in the upco
5 days ago


Las Vegas Marathon Welcomes Thousands of Participants
Runners from all 50 states and 43 countries took part in the second annual event LAS VEGAS, Nev. – The Las Vegas Marathon returned on Oct. 26 with over 5,000 runners taking part. The race featured three distances, a marathon (26.2 miles), a half marathon (13.1 miles) and a 7.02-mile race spotlighting the local 702 Las Vegas area code. Participants and spectators had the unique opportunity to wrap up their race day with the Official Post-Race Party presented by Meow Wolf Omeg
Oct 28


Howl-O-Sprint 5K and Kids Run Welcomes Over 1,000 Runners Back to SeaWorld’s Decked-Out Halloween Race Experience
Participants and families raced through the festive course with costumes and high-energy fun SAN DIEGO, Calif. – SeaWorld San Diego welcomed runners and walkers for the second annual Howl-O-Sprint 5K Run presented by Road Runner Sports on Oct. 19, 2025. Participants experienced a spirited 3.1-mile course winding through the park’s marine life exhibits, complete with Halloween-themed decor, costumed characters, and festive photo opportunities. Families also joined in the fun w
Oct 27


Rose Bowl Half Marathon & 5K 2026 Medal Design Revealed
Over 10,000 participants will receive their finisher medal in the world-famous Rose Bowl Stadium PASADENA, Calif. – The Rose Bowl Half Marathon & 5K has revealed the medal designs for their 10th anniversary event on Jan. 18, 2026. This year’s design highlights the famous façade of the Rose Bowl Stadium, featuring the iconic “Rose Bowl” signage and stemmed rose, and was created by Badges & Medals, the race’s Official Medal Supplier. Each participant will be awarded their
Oct 23


HonorHealth Announced as Official Health and Wellness Sponsor of Phoenix Marathon and Mesa Marathon
The sponsorship will continue the event’s goals of introducing more health and wellness elements in the two communities PHOENIX, Ariz. – The 2025 Phoenix Marathon and 2026 Mesa Marathon will be welcoming HonorHealth as the Official Health and Wellness Sponsor. HonorHealth’s collaboration on both local events includes serving as the Presenting Sponsor of the Runner Recovery Zone. With this sponsorship, HonorHealth will provide on-site event medical coverage throughout each
Oct 15


ASICS Falmouth Road Race Submits for 8 a.m. Start for 2026
Organizers have begun planning for runners to cross the start line one hour earlier FALMOUTH, Mass. – Pending town approval, the ASICS Falmouth Road Race has announced its intention to shift the race’s start time to 8 a.m. beginning in 2026. Historically, the race has begun at 9 a.m. The proposed new start time of 8 a.m. is intended to prioritize the safety and well-being of runners and volunteers, and to have less impact on the community on race day. The Town of Falmouth is
Oct 13


Portland Marathon Sells Out 53rd Annual Event
Over 11,800 runners from around the nation and world registered for the historic event PORTLAND, Ore. – The Portland Marathon , one of...
Oct 6


Motiv Sports Partners with Laurel to Deliver Next-Gen Timing Technology Across Its U.S. Event Portfolio
Hundreds of thousands of participants and spectators will experience enhanced race day access at top races around the country SALT LAKE...
Oct 2
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