Local credit union renews investment in leading community fitness event

OCEANSIDE, Calif. – Bike The Coast, Southern California’s premier coastal cycling event, has announced that Frontwave Credit Union has once again signed on as the ride’s title sponsor for 2023 and 2024. The longstanding partnership signals Frontwave’s continued dedication to the local community and events that bring visibility to San Diego County’s coastal cities. Bike The Coast will take place on Nov. 4, and registration is now open for all distances.

“Events like Bike The Coast thrive when we have authentic and steadfast partners like Frontwave Credit Union, and that allows the communities we ride through to thrive as well,” said Mike Bone, President and CEO of Spectrum Sports Management, which produces Bike The Coast. “Even amid the pandemic, Frontwave stepped up to ensure the longevity of our ride. A thoughtful collaboration like this one showcases how local businesses can make the most of working with fitness and endurance events all across Southern California.”

Frontwave’s connection to the event is evident in the team of between 20 and 30 riders that they recruit to take part annually. The Oceanside-based not-for-profit credit union supports a variety of events based in the communities they serve, with locations throughout San Diego, Riverside and San Bernadino County.

“We’re all about community at Frontwave, and we ensure that we reflect and connect with our Members in all that we do,” said Todd Kern, Chief Experience Officer (CXO) at Frontwave Credit Union. “Our Members work hard and play hard, just like the cyclists who participate in Bike The Coast. That’s what makes this partnership such a great fit for us.”

Bike The Coast offers 100, 50, 25-mile routes along historic Highway 101, as well as 15 and seven-mile routes on the San Luis River Trail. Riders travel from Oceanside, through Carlsbad, Encinitas, Solana Beach, and Del Mar. They return to Oceanside to cross the finish line and celebrate with a post-race party at the Oceanside Pier with food, craft beer, live music, and vendors.

For more information on Bike The Coast, visit www.BikeTheCoastSD.com. Follow the event on Instagram and Facebook. 

About Bike The Coast and Spectrum Sports Management

Bike The Coast is the premier coastal Southern California bike ride, and is managed by Spectrum Sports Management & Timing Services. A recognized leader in endurance and sporting events in Southern California, Spectrum Sports creates a wide range of events and has over 50 years of collective industry experience. Spectrum Sports Management emphasizes delivering a premiere, professional and world-class service to their clients, their participants, and the communities in which they work. To learn more, visit www.SpectrumSports.net.

About Frontwave Credit Union

Frontwave Credit Union is a member-owned not-for-profit financial institution serving San Diego, Riverside, and San Bernardino Counties. Frontwave Credit Union provides a portfolio of financial products and services including checking and savings accounts, auto loans, mortgage loans, credit cards, home equity loans, and financial planning. Forged in 1952 as Camp Pendleton Federal Credit Union in Oceanside, California, Frontwave has grown from 8 civil service employee members and $40 in assets to over 123,000 members and $1.4 billion in assets. Frontwave Credit Union has been named San Diego’s Best Credit Union and Morongo Basin’s Best Bank three years running, has been honored with the Department of the Navy’s Distinguished Credit Union of the Year Award six times in the last eight years, and is continuously recognized as a best place to work. Frontwave is a ten-time recipient of the Peter Barron Stark Award for Workplace Excellence, most recently in 2022. To learn more, visit frontwavecu.com.  

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