Annual scenic bike ride will take participants along the oceanfront of San Diego county

San Diego, Calif. –— Bike the Coast, San Diego’s iconic oceanfront cycling event, will be returning for its annual ride on Nov. 4. The ride provides opportunities for participants of all levels to enjoy a memorable course that takes them along the scenic views and quaint communities along Highway 101, and finishes with a party unlike any other ride. Registration is now open for all riding events.

“There’s really something for everyone at a ride like ours – not just for competitive riders,” said Mike Bone, President and CEO of Spectrum Sports Management, which produces Bike The Coast. “We’ve put in a lot of work this year to make sure participants have a memorable experience. We encourage all participants to enjoy the ride, and it is a ride, not a race, this is a Rule of the Road ride designed to enjoy and celebrate all of our communities. We’ve shaped this into a community event that is meant to be fun for all. Come for the views, stay for the party at the Oceanside Pier post-ride!”

The ride includes a variety of distances, which allows for participation by all ages and experience levels. The courses that participants can choose from include seven, 15, 25, 50 and 100 miles. During the ride, participants will have the opportunity to cross through multiple beach towns, including Carlsbad, Encinitas, Solana Beach and Del Mar, before reaching the finish line in Oceanside. Participants will receive specialized medals, rider caps and Bike the Coast themed socks. After crossing the finish line, participants can celebrate their accomplishment with live entertainment, food and a beer garden at the Oceanside Pier.

This year, Bike the Coast is supporting Ride MS, on behalf of the National MS Society. The National MS Society, founded in 1946, is the global leader of a growing movement dedicated to creating a world free of MS. The Society funds cutting-edge research for a cure, drives change through advocacy and provides programs and services to help people affected by MS live their best lives. The post-ride beer garden, sponsored by BJ’s Restaurant Brewhouse, sales will go to Bike MS, as well as a portion of the proceeds. Riders can also make an additional donation to Ride MS to help us rid the world of this disease.

For more information on Bike The Coast, visit www.BikeTheCoastSD.com. Follow the event on Instagram and Facebook. 

About Bike the Coast and Spectrum Sports Management

Managed by Spectrum Sports Management, Bike the Coast takes riders of all levels and ages along the best of Southern California beaches and surf towns with routes of 100, 50, 25 on historic Highway 101 and a Family Ride of 7 or 15 miles along the San Luis River Trail. A recognized leader in endurance and sporting events in Southern California, Spectrum Sports Management & Timing Services creates a wide range of events and has over 50 years of collective industry experience. Spectrum Sports Management emphasizes delivering a premiere, professional and world-class service to their clients, their participants, and the communities in which they work. To learn more, visit www.SpectrumSports.net.

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