Virtual, Self-Paced Online Course

Learn how to execute a solid media relations strategy for your event with our Headlines and Finish Lines online course. This course features over three hours of video lessons, templates, and other helpful downloads. 

It covers the following topics: 

• Tips and tricks for PR, social media, email marketing and more
• Creating press releases, media alerts, media pitches, and video news releases 
• Building a media list and finding media contacts 
• Launching an online press room 
• Strategizing like a PR pro 

Pay once and gain lifetime access to the course. New content will be added periodically. This option is best for event directors with limited budgets who are seeking to train themselves, a team member, or a volunteer to execute PR strategies.