Corporate Social Responsibility (CSR) acknowledges that brands do not exist in a vacuum. Brands become citizens of the world they do business in. Though they are not a physical person, they hold the same power, influence, and responsibilities that a human being does.
Practicing CSR means committing to and practicing philanthropic, sustainable, inclusive, and ethical business activities.
As the conscience of my clients, I am always in favor of brands finding ways to be better citizens of their communities, their nation, and the world. When organizations learn and embrace the unique ways they can make a difference, both internal and external stakeholders take notice. Not to mention, it feels so good to do good!
Curious how your business, no matter its sizes, can practice CSR? Your strategy is just a phone call away. Schedule your free consultation here.