What is Content Creation?


When we talk about content marketing, there is an easy way to categorize content into four types. The PESO model developed by Gini Dietrich names them as: paid, earned, shared, and owned. An advertising agency can assist you with paid content. A public relations consultant like myself can help you with earned content. Content Creation services cover those final two types: shared and owned.


I am able to expertly develop copy, visuals, and strategy for social media, blogs, newsletters, websites, videos, and more. This particular service offering allows me to utilize my skill and passion for creative writing, and it perfectly complements my other key offerings including media relations, thought leadership, and crisis communications.


Are you artfully managing all of your content types and finding synergy between them? If not, let’s set a time to strategize.

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